PROJECT BACKGROUNDWell-Done Irrigation specializes in irrigation repair, installation, and landscape lighting. Well-Done Irrigation, a company separate from Well-Done 4U, is a family-owned business. Both brothers started originally as one landscaping business before eventually branching off. I needed to keep this in mind while designing the logo. Well-Done Irrigation is in Marble Falls, TX, which is close to Austin and is seeing a lot of growth.
THE SOLUTIONI wanted to create a fun logo for Well-Done Irrigation that they could use on everything from their social media, web, apparel, and equipment. Something important to their trade is having their license number displayed. I used the letter w, playing around with different abstract versions to tie it in with the feeling of irrigation; dropping the circle in breaking up the lines made it stand out. To bring it together, I gave the logo a badge feel to compliment the company name and display the license number. Creating this design brought it together and gave the logo room for play in their branding.