CLINICAL
DATA ANALYSIS
Design visuals for pharmaceutical to deliver training to sales using analytics and scenario-based learning.
The Challenge
To deliver the training in a drama or docuseries format with an X-Files/Sci-Fi theme with a TV app UI. The format was photography and characters with enough poses to use in different settings, plus show diversity. The design needed to carry over into the jobs aid and activities.
Tools
Adobe XD, Premiere, After Effects, Illustrator, Photoshop, PowerPoint, Keynote, and Storyline 360
Deliverables
eLearning videos, storyboards, job aids, and interactive PDFs
Final Development
Due to client confidentiality and for the protection of our clients, their logo and content have been removed and replaced with a demo.
Audience
Pharma Sales Teams
My Responsibilities
I worked with the SME to design the visual, graphic, and storyboarding. My other responsibilities included creating/editing videos for trailers and other eLearning assets, such as engaging PDFs.
My Process
To engage the design team and SME for the correct direction and medium for the learning scenarios. For this project, the client approved using photos in creating the drama or docuseries approach.
I used Mayer’s multimedia principles in creating storyboard content, visual mockups, and videos.
Selected Works
Clinical Data AnalysiseLearning
Mobile App SimulationeLearning, Training, Microlearning
Mental Health and CommunityILT, Coaching Guides, Presentation
Mid South Access Fence and Automatic GatesLogo Design, Branding
Heather Wild LowryLogo Design
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