Design visuals for pharmaceutical to deliver training to sales using analytics and scenario-based learning.


The Challenge

To deliver the training in a drama or docuseries format with an X-Files/Sci-Fi theme with a TV app UI. The format was photography and characters with enough poses to use in different settings, plus show diversity. The design needed to carry over into the jobs aid and activities.


Adobe XD, Premiere, After Effects, Illustrator, Photoshop, PowerPoint, Keynote, and Storyline 360


eLearning videos, storyboards, job aids, and interactive PDFs

Final Development

Due to client confidentiality and for the protection of our clients, their logo and content have been removed and replaced with a demo.


Pharma Sales Teams

My Responsibilities

I worked with the SME to design the visual, graphic, and storyboarding. My other responsibilities included creating/editing videos for trailers and other eLearning assets, such as engaging PDFs.

My Process

To engage the design team and SME for the correct direction and medium for the learning scenarios. For this project, the client approved using photos in creating the drama or docuseries approach.

I used Mayer’s multimedia principles in creating storyboard content, visual mockups, and videos.

Selected Works

Mobile App SimulationeLearning, Training, Microlearning

Mental Health and CommunityILT, Coaching Guides, Presentation

Heather Wild LowryLogo Design