THE PROJECT
The opportunity came along to work with Mid South Access Fence and Automatic Gates. Brothers Landon and Cody are carrying on their late father's legacy and are excited about the opportunity to redesign the company's logo. The challenge came in incorporating their father's old logo into the new design and sharing their story.
MID SOUTH ACCESS FENCE AND AUTOMATIC GATES
THE CONCEPT
I incorporated elements of the original Ichthys (or Ichthus) logo by reimagining it with a compass-inspired design. Using clean, geometric shapes created a versatile mark that can be applied consistently across a wide range of branding materials. Once I had the shapes drawn out, the logo itself came together naturally.
THE DELIVERABLES
In delivering the redesign, I wanted to add a few extra nuggets for Mid South Access Fence and Automatic Gates to help make them memorable. I did this through stickers, branding iron, and apparel.
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